Privacy Policy

Effective Date: March 19, 2026
Last Updated: March 19, 2026

GovBenefitsHelp ("we," "us," or "our") operates the website govbenefitshelp.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit or use our Site.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information that you provide directly to us and information collected automatically when you use the Site.

1.1 Information You Provide

When you use our benefits screener, fill out forms, or contact us, you may provide:

  • First name
  • Email address
  • Phone number
  • ZIP code
  • Monthly household income (range)
  • Household size
  • Age range
  • Program interests (e.g., food assistance, housing, healthcare)

1.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring URL and exit pages
  • Click and scroll behavior
  • Landing page URL and UTM parameters (source, medium, campaign)

2. Data Enrichment

We may supplement the information you provide with data obtained from third-party sources, including but not limited to demographic data, household composition data, consumer interest data, and publicly available records. This enrichment helps us and our partners better understand your needs and provide more relevant offers and information.

Third-party data sources may include data brokers, public records databases, and consumer data platforms such as FullContact and similar services.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide you with personalized benefit program information based on your eligibility
  • To send you your benefits guide and related communications
  • To send marketing emails, text messages (SMS/MMS), and make marketing calls with relevant offers
  • To share your information with our marketing partners (see Section 4)
  • To improve our Site, services, and user experience
  • To analyze usage trends and site performance
  • To comply with legal obligations

4. How We Share Your Information

We may share your personal information with the following categories of third parties:

4.1 Offer Wall and Lead Routing Partners

We share your information with offer wall providers and lead routing platforms that connect you with relevant offers, services, and benefit-related programs. These partners may contact you by phone, email, or text message.

4.2 SMS and Text Message Marketing Partners

With your consent, we share your phone number and related information with SMS/text message marketing partners who may send you marketing messages about products and services that may interest you.

4.3 Email Marketing Partners

We share your email address and related information with email marketing partners who may send you promotional emails about relevant offers and services.

4.4 Lead Buyers

We may sell or share your information with third-party lead buyers who offer products and services related to your expressed interests, including but not limited to insurance, financial services, telecommunications, and government assistance programs.

4.5 Service Providers

We share information with service providers who help us operate the Site, including hosting providers, analytics services, and customer support tools.

4.6 Legal and Compliance

We may disclose your information when required by law, regulation, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

For a current list of our marketing partners, please visit our Marketing Partners page.

5. SMS/Text Messages

If you provide your phone number and consent, you agree to receive marketing and informational text messages (SMS/MMS) from GovBenefitsHelp and the partners listed on our Marketing Partners page.

  • Frequency: Message frequency varies. You may receive multiple messages per week.
  • Message and data rates may apply. Check with your carrier for details.
  • Opt-Out: You can opt out of text messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message and no further texts will be sent.
  • Help: Reply HELP for assistance or contact us at [email protected].
  • Consent to receive text messages is not a condition of using the Site or receiving benefits information.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activity on our Site.

6.1 Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze website traffic and usage patterns. GA4 collects information such as pages visited, session duration, traffic sources, and device information. Google may use this data in accordance with its own privacy policy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

6.2 Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our Site. Clarity captures session recordings, heatmaps, click data, and scroll behavior. This information helps us improve the user experience. Microsoft processes this data in accordance with its privacy statement. For more information, see the Microsoft Privacy Statement.

6.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete cookies that have already been set. Note that disabling cookies may affect the functionality of certain parts of the Site.

7. CCPA / State Privacy Rights

If you are a resident of California or another state with applicable privacy legislation, you may have additional rights regarding your personal information.

7.1 California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information we collect, use, and share
  • Delete personal information we have collected from you
  • Opt out of the sale or sharing of your personal information
  • Non-discrimination for exercising your privacy rights

We may sell or share personal information as described in Section 4 of this policy. To opt out of the sale or sharing of your personal information, please email us at [email protected] with the subject line "Do Not Sell My Information."

7.2 Other State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with applicable privacy laws may have similar rights to access, delete, and opt out of certain data processing activities. Please contact us using the information in Section 10 to exercise these rights.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Lead and contact data: Retained for up to 3 years from the date of collection, or until you request deletion.
  • Consent records: Retained for at least 5 years to comply with TCPA and other regulatory requirements.
  • Analytics data: Retained in accordance with the data retention settings of our analytics platforms (Google Analytics, Microsoft Clarity).

When data is no longer needed, we delete or anonymize it in accordance with our data management practices.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Opt-Out Mechanisms

You have several options for opting out of communications and data processing:

  • Email: Click the "unsubscribe" link included at the bottom of any marketing email we send you.
  • SMS/Text: Reply STOP to any text message to opt out of future messages.
  • Data Deletion: To request deletion of your personal information, email us at [email protected] with the subject line "Data Deletion Request." Include your name and email address so we can locate your records. We will process your request within 45 days.
  • Do Not Sell: To opt out of the sale of your personal information, email us at [email protected] with the subject line "Do Not Sell My Information."

Please note that opting out of marketing communications does not affect transactional or service-related messages.

11. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at [email protected].

12. Third-Party Links

Our Site may contain links to third-party websites, including government agency websites and partner sites. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

GovBenefitsHelp
Email: [email protected]
Subject Line: "Privacy Inquiry"

Important: GovBenefitsHelp is not a government agency. This site provides educational information about government benefit programs. For official information, visit USA.gov.